GIVING UP DRINKING ...
Z KOS MSc MEc BScEcon Hons MBA • 23 August 2017
Our marketing research ...
The decision to cut down your alcohol intake or to completely give up drinking is one that only you can take for yourself.
For some people, a period of time off from drinking or ‘abstinence’ is the best way to reflect on their relationship with the alcohol. Other people, particularly those who have been alcohol dependent go on to become abstinent on a long term basis.
Suddenly drinking no alcohol at all sometimes referred to as 'going cold turkey' or 'white knuckling' can cause serious alcohol withdrawal symptoms if you were drinking heavily before the change.
A good first step is to speak to your GP, nurse or alcohol specialist to help inform your decision about what is right for you, your health and your well-being.
We tried to figure it out how our buyers will approach our campaign to minimize on alcohol with simple marketing research.
We offered for every £ 45.00 spend on grocery:
1) Shop voucher for £ 10.00 or
2) Bottle of red/white wine valued £ 10.00
Results been as follow:
From 288 people who qualify for voucher or free bottle scheme
1) 17 buyers took the voucher and
2) 171 buyers took the bottle.
On our further research on question "why bottle was preferred choice" the results was as follow:
From 17 people who took vouchers
a) 12 people choose voucher because they don't fancy drinking at all
b) 2 people said they preferred to choose on their own the drink therefore they leave possibility to use voucher to purchase alcohol
c) 1 buyer made no comment while
d) 2 buyers stated clearly that they will give voucher further as present for Mother's day.
From 171 buyers who preferred bottle of wine ahead of voucher their opinion was as follow:
a) 91 buyers stated clearly that they looking forward to taste the wine offered at home with family during the meal
b) 38 buyers took bottle which they will use as part of the gift further
c) 17 buyers preferred bottle of wine ahead of voucher purely because of the "home status" - theirs partners cannot argue that they bought the drink.
d) the rest - 25 buyers was in dilemma "why they choose" but with no preferences for whatever.
Please be part of this marketing research and let us know what you would do and why? All people involved with our research will be considered in our draw where 20 award will be drawn.
In Kyiv, the two leaders visited a memorial where they laid wreaths in the national colours of the UK and Ukraine
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Question for PM: Do you really believe in all the crap coming out from your mouth and how do you sleep at night?
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"Too late, my time has come
Send shivers down my spine, body aching all the time
Goodbye, everybody, I've got to go
Gotta leave you all behind and face the truth ..."
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Oops! ... I did it again!
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Merry Christmas and Happy & Prosperous New Year 2024 from Mercator and Montana & Montana
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We just won our case!
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Can you imagine Rishi, no new immigrants in the last few days since Ciaran visited us!
One of your pledges are coming realistic!
The defence rests!
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How stupid would this be?
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Well Mr Holden, 7.5 million followers of our blogs are more than happy that you are not mayor of London despite that 6.9 million followers are not from London. In their commentaries to your speech today concerning stabbing in Croydon they comment that only you – conservatives are flip-flopping on all issues and that the damage you done in the last 13 years will be with us for the next 2-3 generations.
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